Which one is better, SEO or PPC/Google Ads? | WebHwk
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Which one is better, SEO or PPC/Google Ads?

Which one is better, SEO or PPC/Google Ads?

Both are vital to the team’s success. The same goes for SEO and PPC (pay-per-click). You couldn’t establish domain authority, organic brand affinity, and really, a wholly formed online presence without SEO. By the same token, you couldn’t granularly target prospects by demographic, behaviors, or keywords without PPC.